The Dei label made its debut on the Italian wine market in 1985, although the Bossona land that gives life to its fine wines has been in the family since 1964, when Alibrando Dei planted his first vineyard in the area known throughout the world as the home of great red wines.
In 1970 the company decided to expand, purchasing the manor house and the Martiena property.
Today the winery is run by Caterina Dei, who continues to carry on the family’s passions and traditions, while looking to the future through the use of increasingly innovative and eco-sustainable production and grape processing techniques.
The vineyards extend for about fifty hectares of the total of one hundred of which the estate is composed, are located at an altitude of 300 meters above sea level and are worked according to the method of zoning that provides for the processing of each parcel in a different and meticulous way, so as to go to emphasize the distinctive characteristics of each variety produced.
The methodology applied for the processing and vinification is based on a deep respect for the environment, which is reflected in the choice to use a limited number of processes, organic fertilization, scrupulous grassing techniques and an exclusive use of herbicides such as copper and sulfur to promote the vitality of the soil.
The cellar is the place where tradition and innovation come together to give each room the ideal microclimate and humidity to best enhance the natural flavours of each product. The halls are dedicated to ageing in barriques and oak casks, refining in glass, bottling and packaging.
Among Cantina Dei’s excellent wines are Nobili di Montepulciano and Rosso di Montepulciano.

Frequently Asked Questions

Where is the Dei winery located and in what part of Montepulciano does it produce?

Dei is located in Montepulciano, with a hundred-hectare estate of which about fifty are under vine, at 300 meters of altitude. The vineyards partly come from the Bossona area, which gives its name to one of the winery's most important crus.

Who founded the Dei winery? Is it a family business?

Yes: the Bossona land has belonged to the family since 1964, when Alibrando Dei planted the first vineyard there. The 'Dei' label debuted on the market in 1985, and in 1970 the winery expanded with the purchase of the manor house and the Martiena property. Today the winery is led by Caterina Dei, Alibrando's granddaughter.

What approach do they take in the vineyard at Dei?

The winery applies the zoning method, working each plot differently to bring out the character of each variety. Environmental respect translates into organic fertilization, careful cover cropping and the exclusive use of copper and sulfur to protect the plants.

What wines does Dei produce?

Production centers on Vino Nobile di Montepulciano, including the Bossona cru, and Rosso di Montepulciano, wines that reflect the meeting of family tradition with increasingly innovative, eco-sustainable winemaking techniques.