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In the beginning of the 1960s, Giuseppe Rivetti, nicknamed ‘Pin’, and his wife, Lidia, were both expert and dedicated farmers with enormous appreciation and knowledge for tradition while keeping a curious interest in the future. They exemplified humility, respect, as well as ambition. These are the values that still define the philosophy of La Spinetta. In due course their children Carlo, Bruno, Giorgio, and Giovanna took over the winery reins. We worked to implement the teachings of our parents. We were taught to have great respect for the territory, for the indigenous vines and for the Piedmontese land. In 1977 the children, with the support of their parents, began the first production of their Moscatos, Bricco Quaglia and Biancospino. These would be some of the first single-cru Moscato to be produced in Italy. With the success of our Moscato business, we decided to branch out and focus on red grapes. Our first foray was in 1985 with Barbera Ca di Pian. In 1989 Pin was created. Through observation and collaboration with fellow producers, this wine was made with new winemaking ideas and with implementing the latest vineyard and cellar techniques. The plan was to make a wine with international appeal but also one that was deeply linked to the Piedmont territory.